Marketing Campaigns

 Fall 20 Campaign

We wanted to highlight the fact that women can be both full of strength and very gentle at the same time. In the same way, many of our items in our fall collection can be described similarly. This messaging is a way of talking about all that our customer can be while talking about the quality and craftsmanship of the products.

Valentine's Day Sale

This is an example of some playful/lighthearted language that is the typical tone of the brand I currently work for. With this, we wanted to create urgency without feeling pushy, in a way that felt fun and unique.

Flats are back

We sent this email to promote our new "flats" style shoe. This shoe had not been in fashion for a while, but we were starting to see it return, so our goal was to update our customer on this trend and present it in a way that felt approachable.

Jen Block Heel

I had fun writing this copy. This was to promote a new "block heel" style shoe, so I chose to use a play on words, while keeping it succinct and to the point.

Sandals and Apparel

This is a fun take on a typical cross-category promotion. Our customer has a difficult time styling, so we saw this as an opportunity to empower her to mix + match, while promoting this offer at the same time.

Selam Tote

This is a typical example of a product email that I often write. In line with the brand tone of voice, to the point, and exciting.

Community Collection

This is not my current brand's typical type of customer communication, but this collection was built around COVID and provides an opportunity to bring goods to the world during a difficult time. The goal here was to stay engaging and lighthearted, while maintaining a sober tone where appropriate.

In Your Element

This was a series created by our content team to feature relatable women "in their element." The goal was to foster honest conversation through our brand. While my role was mostly editorial in the project, I created and maintained the vision and messaging from start to finish.

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